Tourism Manager Position

Bergrivier Tourism Organisation (BTO) is the official marketing agent of the tourism function of the Bergrivier Municipality and is responsible for the implementation of strategic direction and a marketing plan as per the Service Level Agreement.  Furthermore, the role is to position and market the Bergrivier Region as a preferred tourism destination.

The Manager will be responsible for the management of staff, the visitor information centres of four towns, taking the lead in the implementation of a marketing plan and stakeholder relations.  The Manager will also serve as a representative on relevant tourism forums, play a lead role in tourism development projects and manage the business and office systems, and budget.  


  • Diploma/degree in marketing and/or tourism (postgraduate degree will be highly advantageous);

  • Minimum of 10 year’s work experience within the key performance areas (administration, marketing, development and human resources), of which 5 must have been in a management/senior position);

  • Leadership and team management skills, but also work independent;

  • Familiar with public sector processes and policies;

  • Willing to work overtime;

  • A valid driver’s licence (Code 8) and own vehicle;

  • Proficiency in two of the three Western Cape languages, of which Afrikaans must be one;

  • Proven record of networking skills within the different sectors of the industry.



  • Executing the SLA between the BTO and the Bergrivier Municipality;

  • To market the Bergrivier Region as a preferred destination;

  • Ensure a collaborative and partnership approach;

  • Event organising;

  • Responsible for the overall operations of the visitor information service centre;

  • Ensure and oversee the provision of visitor information;

  • Ensure and oversee the growth of the membership base of the BTO;

  • Actively support the transformation of the Organisation and the industry;

  • Effective management of financials and financial reporting to stakeholders;

  • Ensure sound management based on good governance practices;

  • Promote responsible integrated tourism development;

  • Reporting;

  • Attending monthly meeting re. implementation of the SLA i.e Municipal meetings, town committee meetings.



  • Strategic leadership;

  • Skills in planning, organisation and project management;

  • Excellent interpersonal skills;

  • Strong service and client orientation;

  • Effective communication;

  • Excellent financial management;

  • Ability to meet deadlines (work under pressure);

  • Competency in MS Word, Excel and a working knowledge of Pastel

  • Presentation skills (PPP);

  • Integrity and honesty;

  • Attention to detail;


Applicants must be prepared to do a competency test (MS Word).

Forward application and detailed CV to : The Manager, Bergrivier Tourism Organisation at


CLOSING DATE:  30 March 2020